How does a referral program work? Tips on starting a customer referral program

But how do you actually go about rewarding loyal customers? You’ve come to the right place. We’ll show you how to reward customer loyalty below so you can improve retention and keep customers coming back for more.

Customer loyalty analysis helps you lower churn and nurture your existing customer base for more repeat purchases. In a best-case scenario, they’ll turn into a referral channel that grows your top and bottom lines.

We’ll walk you through the customer acquisition journey, from building brand awareness to engaging potential customers, and eventually getting them to take a chance on your business

Shopify businesses are at a crossroads when it comes to prioritizing customer acquisition vs retention. While you need both to keep your company alive, they don’t provide the same ROI - and there are quite a few other differences as well.

We’ll walk you through some success stories below that serve as examples of customer retention providing a tangible ROI. Then, we’ll walk you through the key takeaways from these examples.

So, why is customer acquisition cost so important? You need to understand your customer acquisition cost (CAC) across different channels to build out your advertising budget and price products properly.

Two of the most important for Shopify brands specifically are customer acquisition cost vs customer lifetime value - or CAC vs LTV.